So, you'd like to know about marketing technology that isn't evil?
Who we are, in a nutshell
Code Enigma is a community of creative souls and the technically brilliant, dedicated to building a better world wide web.We deliver and support accessible web-based solutions with creative design and robust code on secure infrastructure; allowing clients to tell their engaging stories.
Ethical, open-source web tracking
We work with two tools, Matomo and Mautic, which provide us with strong insights into the people who engage with us online.Matomo is a Google Analytics alternative. It’s interesting for organisations concerned with user privacy. You can self-host, so you have 100% data sovereignty and make the rules.
Mautic is a marketing automation tool which allows you to filter your contacts into lists of leads, execute campaigns, collect data and much more. Again, you can self-host,.
Both products are GDPR compliant by default.
How do I get started?
One of the great things is that both products run on the exact same stack as Drupal.If your team or agency is already well-versed in hosting Drupal, adding Matomo and Mautic is fairly straightforward.
They also both have existing Drupal modules. Assuming you have a Drupal website you can go ahead and plug them in. After that, it’s just configuration and training.